Marketing Tactics Online | Content Marketing Tips
Marketing has made the move online. With so many people and customers online for everything from shopping to reading news, you had better have made the move as well. If not, you need to catch up!
Whether you plan to do a small campaign online or a large scale campaign that will last the life of the company, you need to create compelling, interesting, and relevant content for your website, blog, or social networking tools. There are many ways to write content for a website, press release, blog, etc, but here are a few tips to creating content that drives traffic:
- Write well. This is biggest component of being successful in content marketing and online marketing. If you have nothing good to say and say it poorly, your outlook is a bit bleak. Know how to write to your target market (so, of course, you must first know who that is), and write in a manner that increase interest and also engages. This also means you need to proofread and get feedback.
- Utilize SEO (search engine optimization) in your copy. This will greatly increase the number of search related traffic, meaning people are finding you based on what they are already looking for online. (I can’t think of a more targeted method to reach people other than advertising.)
- Use different styles. Use lists (like this one), bold, or italicized text. These can help to draw attention to specific areas on a page, and can also help to make your information more easily consumed.
- Make calls to action. Tell, or direct, your buyers to the places you want them to go. Where do you want to go on your website next? Do you want them to download your eBook? Make this clear and direct! People also like options, so give them many things to do on your site (but too many; there is a fine line), and offer them the ability to get in touch with you when they have a question, concern, or simply want to engage in conversation with you.
The most important thing to do with your online marketing: be there. Be available, be present, and use social media, websites, blogs, etc., as a method of communicating with your buyers, not simply to. Advertising and marketing methods of the past were very much a way to communicate to buyers, but the changing industry makes it easier, and in turn more important, to have two-way communications with your audiences.
While some companies may think online marketing is not for them, or that PR and marketing are things that only large companies need to worry about, I hope to change your mind. Marketing and PR are vital pieces to your overall puzzle and can make or break your success. Consumers and buyers want to be a part of your company, not simply someone your company sells to, so make them feel involved; they’ll reward you, and you company, for it.
How has marketing changed in your industry? Do you think you need to keep up with the ever-increasing shift to online methods?
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