Sales Tactics | Your Selling Efforts
Selling and sales results are pretty clear cut: you get what you put into your sales efforts. If your employees are unhappy, or if you do little to sell your product, you’ll likely do just that: sell little of your product.
So, what are the most important aspects to pay attention to when developing your sales plan and sales tactics? Let’s take a look at the 4 P’s of Marketing from a Sales perspective; they will greatly help you to develop a successful sales plan:
- Product: Are customers looking to buy what you are offering? Many companies forget to ask this question because they want to create a company, cause, product, or service that they are passionate about. This doesn’t necessarily mean someone else will feel the same way, let alone hundreds or thousands. It also doesn’t guarantee that another company isn’t already offering what you plan to offer, making your product somewhat obsolete.
- Place: Also attached to the last idea in Product, are you offering your product in a place where people can access it, are willing to go to to obtain your product, or a place that your competition is not offering it? This is a crucial component of your sales success, and needs to be addressed. When it comes down to a product being the same as another product, place can make all the difference and make or break your success.
- Promotion: Where are you advertising your product? Is your sales team getting enough leads from your marketing efforts? How is your sales team promoting the product when trying to qualify or close a sale with a customer? Advertising and sales promotions should be in line to create a transparent and consistent company.
- Price: Though the sales team may not have much say in this area, it is also an important aspect to pay attention to. Know how your target buyer feels about price, what your competition is doing with prices for their similar products/services, and know how to improve your pitch in contrast to what your competition is doing.
How are you creating your sales plan? Are you including people from all areas of your business? If you are not, you may consider doing so in order to create a holistic approach to selling. You should also consider including your target buyer; most buyers are more than willing to tell you something about your product or service, and often times there’s a person willing to tell you it for free. Talk to your audience, your target buyer, and the buyers you already have; you may get some enlightening feedback.
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